Thanks to omnichannel retailing, including developments in both offline and online shopping, the high street is creating a seamless experience for consumers.
Mike Crooks, development director of MiBeacons at mobile apps and consultancy company Mubaloo said, more retailers are embracing omnichannel retailing, integrating back-end systems so they have a complete view of a customer’s online and offline experience. They are also looking at ways to use technology to enrich a customer’s in-store experience. For example, last month Mubaloo worked with a retailer in Westfield Shopping Centre in London’s White City to showcase its latest products.
Read the full article from The Telegraph here.