MiBeacons Evolves for Innovation

Aug 13, 2015

Last year, we launched our MiBeacons division, with the aim of helping companies use beacons to improve processes, enhance user engagement and find new and better ways of interacting with the spaces and things around us. Over the past 16 months, we’ve managed to achieve more than what we set out to do.

In its first eight months last year, our MiBeacons division landed a deal that will be one of the biggest deployments of beacons anywhere in the world. We’ve been involved in Microsoft’s project with Future Cities Catapult and Guide Dogs to help show that beacons can help the visually impaired to be able to get around a city, getting context about things around them.


We’ve helped companies engage with users in new and better ways. We’ve helped companies to further improve and innovate on business processes, leading to some companies predicting millions of pounds of savings and improvements. Along the way, we’ve also been able to use beacons to help companies increase their intelligence and use data to make further operational improvements.

We’ve learnt a huge amount about this space which has led us to evaluate the best route forward:

  1. Many companies, especially in the consumer space, have been very interested in beacons. Despite the interest, they are aware that they need to have proper platforms and systems in place to make the most out of the technology. They need more support and in many cases, a platform that they can deploy or integrate into their existing apps, as opposed to a bespoke solution.
  2. Beacon technology has advanced very rapidly over the past two years. At the same time, advances have been made with Wi-Fi and other technologies that will help to further deliver benefits to companies and end users. The enterprise, for example, often needs more than just proximity awareness to be able to properly help employees understand specific information about different assets or spaces.
  3. Through MiBeacons, we have been able to form partnerships with some of the world’s leading technology companies. Through this and our understanding of the market, we have come to realise that beacons are just one small part of the technology that will drive the Internet of Things.

Through talking to analysts, companies that we work with and our partners, we came to understand that our expertise and thinking in the market was at the leading edge for the possibilities and applications of location-based technology and Internet of Things.

Today then, we launch Mubaloo Innovation Lab. Mubaloo Innovation Lab is the natural evolution of MiBeacons, where we are able to help companies do things that they didn’t think possible, removing some of the risk that they may have from doing it internally. With Mubaloo Innovation Lab, MiBeacons is transitioning to become a powerful new beacon platform that our team has been working on for the past year.


The Innovation Lab has four core pillars to it:

  • Beacons for the consumer environment
  • Beacons for the enterprise environment
  • Innovation consultancy, integration, hardware and software optimisation services
  • IoT solutions platform

We’re fortunate to have a number of companies that we are already working with as part of the new division. We look forward to sharing some of the stories over the coming months as we go through this next stage of Mubaloo’s expansion and growth.

Already, we have been named as the Most Innovative Company by NEF: The Innovation Institute and Innovator of the Year at the Bristol Post Business Awards.

Mike Crooks has been named as Head of Innovation lab, heading up a team of developers, designers and hardware experts to work alongside companies to help them find better ways of operating and push the human centric approach that has always been key to Mubaloo.

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