What does the shopping experience of the future look like, especially in luxury retail? Many retailers today are looking to take advantage of new and existing technology to enhance their customer’s shopping experience, but not all gadgets and innovations are suited to every retailer. The aim of technology is to support the customer in his decision-making process, and deliver a memorable experience from the moment he enters a shopping environment. In order to deliver the best possible experience therefore, a customer-centric approach is vital.
Sarah Weller explains how retailers can successfully enhance their customer’s in-store experience and merge the online with the offline world, covering mobile payments, virtual reality and personal avatars.