Solution

Working with Mubaloo Innovation Lab Earnest came to the ideal solution. The two companies worked together to create a World-first, engaging app experience that used iBeacons to trigger content, telling the new Misys story. Mubaloo created an app, pre-loaded with content created by Earnest, that activated different collateral as employees moved through 10 Misys’ offices internationally.

On launch day, staff received individual emails inviting them to play the Misys ‘Brand Game’. They downloaded the app, created for iOS, that led them on a trail, connecting four iBeacons around the building. When they came within range, the iBeacons triggered information, video content, music and downloads within the app, that brought the new brand to life.

On completing the tour, users were invited to complete a short quiz to test their knowledge of the new brand for the chance to win a prize.

Results

As a company at the cutting edge of technology, Misys’ staff can be hard to impress. The experience of moving around the office with a smartphone, to unlock content, helped to make learning about Misys’ new direction fun and engaging. The app worked seamlessly throughout all of the offices, thanks to trials and testing done by the MiBeacons team to optimise the beacons for the office environment.

Nicola Hamilton, Head of Corporate Marketing at Misys said, “We were delighted with the Misys Brand Game. It made what could have been an information overload into a rich, immersive and fun activity that our audience – who are highly sophisticated and hard to impress when it comes to IT – wanted to engage with. As the idea was so new and fresh, it was a great way to “show, not tell” that we’re changing. The Brand Game delivered on every level.”

Technical

  • Four beacons per office were distributed and placed in key areas for employees to unlock content
  • The app was hosted on Apperian and downloaded directly to devices
  • The app was a native app, with offline functionality to trigger the right content, in the right location