Location-based technologies deliver location awareness, immediacy and provide users with contextual, relevant information. This can help businesses transform processes and improve productivity and efficiencies in the work place, as well as enhance customer engagement to improve customer experience and drive brand loyalty.
Location-based technologies, like beacon technology, have advanced the value that mobile can deliver. Beacons are an enabler, an assistive technology that helps to connect physical objects or spaces with mobile devices. Beacon technology can help provide better business intelligence, end user engagement and deliver proximity based targeting and content delivery.
Beacons are small Bluetooth Low Energy transmitters that continuously broadcast an ID that mobile apps can use to understand a given proximity. Beacons enable apps to be contextually aware, without any user interaction. Beacons act as triggers for actions within apps, such as an alert when a user enters or leaves a beacon zone, or to trigger the right content within an app when it gets opened.
Working on three zones, beacons can be used to trigger different content, based on the user proximity when inside an app.
Low Energy Bluetooth (BLE) is the underlying technology for beacons, making the technology very power efficient and only require minimal device services. Beacons send small bursts of data periodically that mobile apps can listen to and do something with.
The BLE protocol allows for sensors to be added to it, which can be used to send data such as temperature, electricity usage, liquid level or other information to a mobile device. This helps to provide companies with additional information to help them with their operations, by providing granular insight into the status of equipment or help identify potential issues.